At the Tipping Point of the Edge

by stacy silva
November 08, 2019

In 2000, author Malcolm Gladwell published a book called The Tipping Point: How Little Things Can Make a Big Difference. The book is about how something becomes an overnight phenomenon when it reaches the tipping point, which he defines as “the moment of critical mass, the threshold, the boiling point.” What’s interesting is that this precipitating event isn’t necessarily something huge or flashy; often, it’s a combination of independently disparate activities that lead to the rapid spread of an idea or trend.